Lead India Campaign
The M Network's weekly segment on XM Radio (The M on XM) singled out The Times of India's Lead India campaign today as a model modern political campaign. Here is a description on the Lead India web site:
On August 15, we embarked on an ambitious journey — a unique talent search which has the potential to make a huge difference to India. We began a hunt to identify new leaders for a new India, men and women with the vision and ability to empower India with the kind of political leadership that is so conspicuous by its absence.
The Lead India campaign stemmed from our belief — and overwhelming reader feedback — that even as India takes giant strides towards fulfilling its undoubted potential, it is doing so despite, not because of, its political leadership. ‘‘Good people don’t want to join politics’’ is an oft-heard lament. And yet, good governance is the cornerstone if India is to overcome the many hurdles that threaten to slow its journey to developed nation status.
And so, we decided to provide a platform to the good men and women out there who refuse to be daunted by the system, and struggle against massive odds to make life better for their fellow Indians. We invited them to come forward and use the Lead India programme as a springboard to public life.
The response was overwhelming. Applications flooded in as did messages of support and encouragement from readers. We were left with over 34,000 valid applications from all over India.
There were many more that we had to regretfully turn down as they did not meet the criteria.
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The national finals of Lead India will now move to television. Starting December 8, please block one hour — 8pm to 9pm — every Saturday evening for 10 weeks, and tune in to Star One. There’ll be heat, there’ll be passion, there’ll be drama as the finalists are put through a series of rigorous contests aimed at testing their leadership skills. You can help influence the choice of the person who will lead India. Make sure you watch and vote. Your vote could help create one of India’s next leaders.